Bestads Best of the Week Reviewed by Katy Hopkins, Executive Creative Director, Iris London

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Katy Hopkins, Executive Creative Director at Iris London.

BEST TV
Winner: Xbox ‘Wake Up‘. Intriguing, unusual, and well-crafted. A piece of narrative storytelling that drew me in and twisted the usual rather lazy convention of seeing gaming as a waste of time for stoners. It shows the ultimate escape from the rat race, shot by the perfect choice of director for a dark and psychologically intense story exploring human nature.

Runner up: PETA ‘Dismember It Yourself‘. A familiar but still horrific concept. It made me feel something – which is no easy feat – even if that something was disgust. Shock tactics can work when they’re delivered in a jolly, DIY influencer format.

Read on to see Katy’s picks for the best Print, Outdoor and Interactive work this week…