Bestads Best of the Week Reviewed by Justin Joshua, Global Creative Lead, The LEGO Group
October 14 2025, 12:34 pm | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Justin Joshua, Global Creative Specialist/Lead at The LEGO Group, based in Denmark.
BEST TV
Winner: Olga Basha ‘New Jeans‘. A cinematic slice of everyday absurdity, sharp dialogue, twisted humor, and street-smart irreverence turn gross into fashionably gorgeous. Shot in a film-gritty street photography style, it nails the perfect tone for a streetwear brand.
BEST OUTDOOR
Winner: Selleys ‘If you can take it, it’s yours‘. Turning a random street corner into a live product demo and public flex-off? Genius. Few ideas get strangers to voluntarily test your product and their dignity in one go. This one didn’t just use the media space, it bench-pressed it into a viral spectacle. Win well deserved.