Bestads Best of the Week Reviewed by Hunter Fine, Group Creative Director, Mischief, New York
July 22 2025, 12:57 pm | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Hunter Fine, Group Creative Director, Mischief, New York.
BEST TV
Winner: DiDi ‘Yes, I DiDi‘. Well seems like this client just gave the creative team keys to the affordable car and let them run wild. Sure I think it could have been much shorter and the main actor could have rehearsed his dialogue more, but well hot damn, they sure went for it and I applaud that. I’m finding myself watching it over again just to see what they got away with. Despite the gratuitous creative masturbation of short-person weirdness, when you look at the overall message, it says something that could be memorable: You can have more weird nights out because this car service is affordable. So it’s not totalllllllly random, ya know.