Bestads Best of the Week Reviewed by Gui Borchert, Executive CD, Innocean USA

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Gui Borchert, Executive Creative Director, INNOCEAN USA.

BEST TV
Winner: RONA, Half Ass. Look, I’m a sucker for really dumb ideas that are actually really smart. And in this day and age where brands have to compete for attention with hundreds of other interesting things bombarding everyone at all times, I gotta give it to a brand that goes there and makes work that’s hard to ignore. As much as I don’t think the ad totally stuck the landing, I want to see more brands (especially serious ones) take more risks like this. Hard to ignore, hard to forget. And it made me smile. Continue reading on Bestadsontv.com…