Bestads Best of the Week Reviewed by Gabriel Schmitt, Global Chief Creative Officer, Grey

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Gabriel Schmitt, global chief creative officer of Grey, who is based out of New York City.

BEST TV
Winner: Meat and Livestock Australia ‘The Comments Section‘. Ah, the irony of commenting on a film about online commentary. I love this one. Giving faces and a place to social media banter is a fun way to dramatize a cultural observation. Then the writing is pretty great and the talent performance is on point. I’d be happy with all of it but the cherry on top is that the idea is in service of bringing people together, in the real world, through lamb of all things. Winner. CONTINUE READING ON BESTADS…