Bestads Best of the Week Reviewed by Elena Knox, Executive Creative Director, New York

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Elena Knox, an Executive Creative Director based in New York.

BEST TV
This work has been making the rounds and for good reason. 7-Eleven’s Tongue-toos takes it this week. It’s a great example of how you can be attention grabbing without being outlandish, loud or obnoxious. I love it for all the opposite reasons: it’s subtle, the editing is patient, and the whole thing relies on sharp yet relatable dialogue between characters that we’re not used to seeing. And most importantly, I’m left with the clear and very important message it’s slurpee day at 7-Eleven -run don’t walk.

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