Bestads Best of the Week Reviewed by Diana Samper, Global CCO, McDonald’s at tms
May 13 2025, 2:47 pm | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Diana Samper, Global Chief Creative Officer, McDonald’s at tms.
BEST TV
Winner: Life360 ‘I Think of You (Dying)‘. Taps into a very powerful insight of moms freaking out about teens risks with independence. And it is illustrated in a very real way. Any mom can relate to that anxiety of having a teen. Love the payoff when the daughter offers mom the solution. Very clever way to end it. The message is powerful and the benefit is clear. It is funny and entertaining. And clever.