Bestads Best of the Week Reviewed by Derek Green, Chief Creative Officer, TBWA\RAAD, Middle East
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Derek Green, Chief Creative Officer, TBWA\RAAD, Middle East.
BEST TV
There’s loads of great TV work this week. The SBS ad made me smile, though I’m not sure I’d plant myself on his brown pleather sofa to watch SBS with him. The Viagra film was a clever sidestep around pharma regulations. Apple did what Apple does – beautifully simple, effortless and nailed the consumer benefit in that magical Apple way.
Then there was my runner up, Nike / THE FACE ‘The Heart Sutra‘. A hypnotic dive into the underground dance scene, not something I’ve seen Nike explore before. Exquisitely crafted. I was mesmerized the whole way through. Not totally sure what it was about, but I liked it right to the end.
Finally, my winner, JCPenney ‘Ropa Vieja‘. No gimmicks. No dancing. Just a simple, timeless moment everyone can relate to. I’m sold. I want that $300 Samba Red Dutch Oven for $60.