Bestads Best of the Week Reviewed by Carmen Love, independent ECD and writer, Paris

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Carmen Love, an independent executive creative director and writer based in Paris.

BEST TV
Winner: Axe ‘Baby‘. I like this spot for its simplicity, its unhinged humor, and its authenticity to the soul of the brand. It’s funny, it’s memorable, and puts an unexpected twist on a construct we’ve come to recognize. It’s clear the team also considered how this would be received, mashed up, and shared by the internet. It’s a spot that, at face value, is a silly piece of content but is probably working hard to keep the brand fresh for a younger audience. Continue reading on Bestadsontv.com…