Bestads Best of the Week Reviewed by Bas Korsten, Global CCO, Innovation, VML Amsterdam

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Bas Korsten, global CCO, innovation and EMEA CCO at VML, based out of Amsterdam.

BEST TV
Winner: Waitrose ‘Sweet Suspicion‘. It’s Christmas. The unofficial world championship of advertising in the UK. The bar is high. What do you do? You surf the wave of Whodunnit’s and create a mystery that can be solved in under 60 seconds. Ok, it helps if you have the finest actors from the best tv-series out there. But creating a finger lickingly good mini series that pierces through all the UK ad industry has to offer this Christmas is exactly what you were hired to do. And you delivered. READ ON…