Best Ad of the Day: Outsmart ‘Grateful Britain’ by Mother London

With many creatives in the world self isolating, Campaign Brief introduces a daily dose of inspiration – Best Ad of the Day –  chosen from the many submissions to our global creative site, Bestads.

The UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers who continue to work on the frontline of the fight against coronavirus.

Created by Mother London and produced by Grand Visual, ‘Grateful Britain’ deploys light humour to remind the key workers heroes that they’re very much appreciated.

Initiated by Outsmart, the OOH trade association, the campaign runs throughout April and May on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards, with more members expected to come on board as the campaign progresses.

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