Benjamin Haslem joins Icon Agency as director of media and public affairs

Icon Agency has significantly boosted its government relations capability appointing one of Australia’s top public affairs specialists, Benjamin Haslem as director of media and public affairs.

His experience in issues management, government relations and high-level media training will see Haslem become a key driver of Icon’s Reputation division, helping clients with corporate communications and reputation management.

Icon managing director Joanne Painter lauded Haslem’s addition to the Icon team: “We are delighted to welcome Ben to Icon. His expertise and experience at high levels of corporate and public affairs are a valuable asset that aligns very well with Icon’s portfolio of work and clients.

“Ben’s appointment deepens the bench of our Reputation team, which is capably led by another experienced ex-journalist, Mark Forbes.

“We’re also pleased to add Ben’s ‘can do’ attitude and positivity to our team. Ben’s presence in the Sydney office cements our place as a national agency, as we continue to consider opportunities for future expansion.”

Haslem has previously co-founded and led two leading public affairs firms, and boasts more than 30 years of experience as a journalist and communications expert, specialising in corporate communications, issues management, and government relations. He was also a journalist for The Australian for a decade, working as a federal and Victorian political reporter and High Court Correspondent.

Haslem was also previously CEO of leading independent Sydney public relations and government relations firm, Jackson Wells Morris, before co-establishing his own public affairs business of 10 years, Wells Haslem Mayhew.

Haslem will be based in Icon’s Sydney office, though his role as a senior advisor and media training expert will see him take on Australia-wide responsibilities as Icon continues to expand its national footprint.

Says Haslem:  “I’m very excited to join one of Australia’s foremost agencies. Icon has a great history of communications campaigns that make a real difference.

“Icon’s strong portfolio of government and reputation management work is a great fit for my experience and skill set. I look forward to working with the team and tackling challenging communications projects.”