BEN LAY IN THE LOOP
August 14 2006, 12:15 pm | | 16 Comments
The Loop Agency, Melbourne has appointed award winning creative Ben Lay as a Senior Writer. Lay joins Loop from DDB/Rapp Collins and Leo Burnett, where he has worked with clients such as Nintendo, ANZ Bank, Holden and Michelin.
“Ben’s extraordinary ability to generate fresh ideas, and execute them through the line is a rare talent in this market” says Managing Partner Jonathon Rowe.
“And he has a focus on outcomes, commercial and creative” he added.
His clients at Loop will include David Lawrence, carsales.com.au and Hudsons Coffee.
Lay will partner primarily with Senior Art Director Jason McQuoid, who joined Loop 12 months ago from EuroRSCG New York. Both report to ECD Phil Ingevics.
16 Comments
“Ben’s extraordinary ability to generate fresh ideas, and execute them through the line is a rare talent in this market? says Managing Partner Jonathon Rowe.A rare talent? Really?No offence to Ben, but it seems that every new appointment mentioned on this blog has that very same “extraordinary ability”.
Ben’s dad has a sushi shop in Clarendon Street. Try it, it’s really good.Oh and congratulations Ben.
Can I hear anyone saying “Errrrrrrrrrrrrrrrrrrrrrrrr?” at all? “Ben” will certainly hear it a lot. Also “need state” + “separate issue” amongst others.Best of luck Benny boy.
Really. Is that the sushi shop next to the juice bar?
No, it’s the one up the other end.
Well Ben, what can I say? I don’t think you’ll be sharpening too many gold pencils under Ingevics. Clients tend to be a bit more savvy these days. Sooner or later they want to stop listening to all the talk and actually see something for their money.
HAHAHAHAHA
Ben, did you grow up in Sydney and go to Ashfield Boys?
i think he’s very handsome. good luck ben.
Is he Frito’s brother?
YIN!
Ben’s cool. Congratulations and good luck.
What about the Kebab shop on Clarendon Street? (near corner of Dorcas Street).A good counter to the Sushi. Fat free and very generous servings.
12.42 – that’s a serious in joke, but bloody hilarious.
It’s Ok, but ther’s nothing like Pedro’s flavour.
Congrats Ben