Ben Coulson’s Cannes Diary: Days one to three
Ben Coulson, ECD of George Patterson Y&R Melbourne, is one Australia’s representatives on the Cannes Lions Promo+Activation jury. Coulson, along with most of the Australian and NZ jurors, is reporting exclusively for CB.
3 Days and 3500 entry films down, here’s what I have heard and seen a lot (in no particular order).
World’s First
Excessive info graphics
Uplifting Piano
Fancy ways of displaying social media on screen
Blowing away expectations
The black Keys
Surprising results
Stating the freak’n obvious-
“Coke is a soft drink loved by millions”
“Missing Children is an organization to support missing children”
“brazilians love football”
Mumford & Sons
Results that speak for themselves
tricking/punking people-
“consumers were unwittingly the stars of our campaign”
Bespoke experiences
Built by social media
Introducing…
Ridiculous generalizations-
“Koreans are friendly people”
Consumer created ads
Cold Play
blanket statements-
“kids hate milk”
Sponsored art exhibitions
Deafening results
Happy 3rd world kids
Changing the world of the better
Obama
fast talking VO’s
Photo’s of dogs doing human things
Free concerts and music events
After last years winning campaign…
Unprecedented results
Media impressions
Electo music
Amazing results
Guinness world records
Using tech to get strangers talking to each other
Redefining the category
Outstanding results
Dance parties
Amazingly complicated charity donation mechanisms
Connecting people across borders
Ground breaking results
Using the power of social media
Starting a movement
Blogosphere
People being chased by security guards
Brands that changed the world for the better
Spectacular results
People making their own ads
Turning the product into ‘art’
Astounding results on such a tiny budget
Orchestras in public places
Fake thefts
Unleashing the power of social media
Collaborations with DJ’s
the word we-
“we were the talk of the town”
“we were the centre of attention”
“we motivated a nation”
And the best result of all, people’s happiness.
Wow!