‘Beautiful meets capable’ in latest spot for Renault Koleos via Naked Comms Melbourne

Renault has launched a new ‘Beautiful meets capable’ spot via Naked Communications, Melbourne promoting the Renault Koleos.

The new TV-led campaign, which went to air Sunday night, is designed to highlight the fact that the Koleos solves the age-old SUV category dilemma by offering consumers style as well as practicality.

VIEW THE SPOT

The TVC features an unlikely pairing of beautiful and capable  – along with their respective pooches – all set to the iconic soundtrack of Pat Benatar’s We Belong Together.

Says David Henderson, marketing director at Renault: “We wanted to highlight the fact that the Renault Koleos is uniquely positioned in the Australian market because it genuinely combines ‘capable’ with ‘beautiful’ credentials at an affordable price. This campaign does exactly that  – and all with the trademark sense of humour associated with the Renault brand in Australia.”

Says Simon Veksner, head of ideas at Naked Communications: “For years, SUV buyers have had to wrestle with the ultimate trade off – sacrificing style for practicality. We wanted to let Australians know that with the Koleos they can finally get both in the one beautiful, capable package.”

The campaign includes TV, outdoor and online.

Client: Renault Australia

Vocalist: Alexis Naylor