Bear Meets Eagle On Fire Crowned Independent Agency of the Year | Craft at Cannes Lions 2025; Ranked #3 Indie Agency of the Year globally

Australia’s Bear Meets Eagle On Fire has emerged as one of the standout agencies of the 2025 Cannes Lions Festival, taking out the #1 Independent Agency of the Year title for Craft and #3 Independent Agency of the Year globally.

The wins cap off a stellar run at Cannes Lions for Bear Meets Eagle On Fire, whose work on Telstra’s ‘Better on a Better Network’ campaign with +61 picked up the Film Craft Grand Prix, a Gold Lion in Film, and multiple additional Lions across the week:

FILM CRAFT GRAND PRIX – Telstra ‘Better on a Better Network’
Gold Lion (Film Craft) – Telstra ‘Better on a Better Network’
Gold Lion (Film Craft) – Telstra ‘Together is for Christmas’
Gold Lion (Film) – Telstra ‘Better on a Better Network’
Silver Lion (Film Craft) – Telstra ‘Together is for Christmas’
Bronze Lion (Film Craft) – Telstra ‘The Shoemaker’
Bronze Lion (Film) – Telstra ‘Better on a Better Network’
Bronze Lion (Film) – Telstra ‘Together is for Christmas’

The agency’s consistently high-quality output, combining creative clarity with production brilliance, has cemented its global reputation and continues to push Australian creative work to the forefront of the international stage.

Independent Agency of the Year

1. Serviceplan, Munich, Germany
2. Rethink, Toronto, Canada
3. Bear Meets Eagle On Fire, Sydney, Australia

Independent Agency of the Year by Track

– Independent Agency of the Year | Craft: Bear Meets Eagle On Fire, Sydney, Australia
– Independent Agency of the Year | Classic: Serviceplan, Munich, Germany
– Independent Agency of the Year | Engagement: Rethink, Toronto, Canada
– Independent Agency of the Year | Entertainment: BigTime Creative Shop, Riyadh, Saudi Arabia
– Independent Agency of the Year | Experience: Serviceplan, Munich, Germany
– Independent Agency of the Year | Good: =1 L&C, New York, United States and Serviceplan, Munich, Germany
– Independent Agency of the Year | Health: Artplan, São Paulo, Brazil
– Independent Agency of the Year | Strategy: Rethink, Toronto, Canada

Image credit: Cannes Lions, Getty Images