BE Awards announces deadline extension to new date of Fri, August 30 and announces jury line-up

The APAC Branded Content and Entertainment Awards has announced its jury line-up as well as the new deadline date of Friday, August 30th 2013. The work is to be judged by a two stage process, with a jury from around the world assessing the entries.

Scoring will consider the creative or collaborative process, demonstrating the quality of thought behind an execution, the work itself and the results, with a stronger emphasis on effectiveness as part of the process this year.

The Awards will take place in Sydney on Thursday October 3rd.

The BE Awards, now in their second year, include a number of new categories designed to reflect the breadth and diversity of creative work in this space. New categories includes native advertising, use of music, experiential, gaming and interactive.

This year the BE Awards are also open to work from across the APAC region.

Jury line-up includes:

Anthony Freedman, group CEO, Host and One Green Bean

Andrew Delaney, director of content development and creative, Getty Images

Anthony Freedman, group CEO, HOST and One Green Bean

Brent Annells, MD, Facebook

Cameron Jurd, producer, Oxygen360

Cameron Wall, head of mobile APAC, DigitasLBi

Christie Poulos, founder, Jumpshot

Christopher Harrison, head of invention, Asia Pacific Mindshare

Clive Burcham, founder TCO

Dan Ilic, director, Zapruder’s Other Films /Motion Picture Company

David Elsworth, senior Vice President Coca Cola

Emily Bull, founder, HelloFutureTV

Greg Logan, CEO Hatch

Jason Jenkins, director, HSquared TV

John Ford, CEO, One Centre

Julian Peterson, sales & marketing director, APAC, Dianomi

Julie Duff, creative director, Plum Duff

Kate Richardson, national strategy and business director, Red Engine

Mark Pollard, VP Brand Strategy, Big Spaceship, NYC, US

Michael Hilliard, executive producer, Finch

Mike Wilson, founder, Naked

Nick Worthington, ECD, Colenso BBDO

Patricia Weiss, chief strategy officer, Wanted Agency & Asas da Imaginação, Brazil

Paul Swan, Creative partner, The Works

Rob Campbell, regional Head of Strategy Wieden+Kennedy, Shanghai

Stephen Hank, creative director, Contently

Tim Flattery, head of business development and diversified services, MEC

Tony Chow, international media consultant