SceneOn directors Andrew Coyle and Mat G let 30 rhinos loose on Collins Street for Yarra Trams
May 24 2011, 12:01 pm | | 12 Comments
This spot for Yarra Trams via Helsinki Agency, Melbourne presented SceneOn directors Andrew Coyle and Mat G the opportunity to bring a rampaging herd of rhinos on skateboards to life.
The message: Look. Listen. Be alert around trams.
The project was posted out of SceneOn headquarters, which now boasts a powerful suite of post-production software including the DaVinci Resolve colour grading system.
View the campaign PDF:
12 Comments
An interesting enough metaphor, charging rhinos for the power and danger of the tram, but this idea is too big to leave to amateur direction, production, and visual effects, and far too big it would appear for the money to execute the vision in the manner it deserves.
Think smaller and manage the ideas you conjure within your budget, or come up with more money, to hire a team creatively gifted enough to realise the big work and to pay for the artists to manufacture the visual effects in a believable fashion.
DOUBLE WILHELM SCREAM!!!!!!!! Gold.
MAMMOTH!
It definitely makes a statement. Thats advertising. Cool.
Cool Rhinos and that fat dude running cracks me up.
Nice work.
That’s MAMMOTH!
Love the poster, i saw it on a weekend trip from Sydney and it really caught my attention.
Hate the tv.
Old mikey tucker the quiet achiever.
Yeah, make the TV more like the poster and you’d be way better off.
Also, never open a script with the words “everything seems perfectly normal, until a young boy sees something off-camera and his jaw drops in utter amazement”.
Because no director in the world, save for John Hughes (and he’s dead) is going to make anything but massive cheese from that.
Love it, cuts through the 27000 other safety messages out there with a really insightful way of getting attention. Love the copy, you can tell the creative team really know the client and understand the younger audience. So nice to see a non authoritarian public transport message well done.
It works for me, kids mouth drops open, lets find out what’s going on. Its over the top and fun. Keep it going, you guys are clearly cutting through.
Well done Coyle and Mat G. You boys are clearly cutting through. In more ways than one. Great job as usual.