BCITO takes New Zealand on a tour around ‘BCITO Country’ in new campaign via EightyOne

As New Zealand’s leading apprenticeship provider with over 34 years of experience, BCITO is solidifying its role as the driving force behind Aotearoa’s building and construction trades. With a proud history of training more than 55,000 skilled tradespeople, BCITO’s latest campaign developed by EightyOne, is an energetic tribute to the people who literally build New Zealand.

Bespoke billboards have put a twist on classic town welcome signs to highlight how many BCITO trained tradies are living in Kiwi communities big and small. While in video, we are reunited with Neil, the accountant and once sceptical father of an apprentice, as he travels the country making sure these signs are up to date.

Says Chris Bleackley, ECD at EightyOne: “Trust and ambition have been the building blocks of our ongoing partnership with BCITO and we are delighted to share this campaign with New Zealand. Big thanks also to Supernormal for coming on the journey with us.”

Says Asharie Perera, head of marketing and communications at BCITO: “We’re excited to be partnering with EightyOne again, celebrating the impact BCITO tradies have in our communities. Together, we’re championing the importance of a skilled workforce in construction and how our tradespeople are contributing toward a better future for us all.”

Client: BCITO – Asharie Perera and Paddy Kymbrekos

Agency: EightyOne
Media: EightyOneM & OMD

Production – Supernormal
Director – Vince McMillan
EP – Matt McKenzie
DOP – Mason Bennett
Production Design – Sarah Cooper
Offline Editor – Archie Porter
Colourist – Alana Cotton
Sound – Liquid Studios
Audio Engineer – Craig Matuschka