BCF has some BCFing fun in new radio campaign via Clemenger Brisbane to push its stocktake sale

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bcf hero image[2][1].jpgBCF (Boating Camping Fishing) has launched a new radio via Clemenger Brisbane, that reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad.

Ben McConnell, marketing manager at BCF, wants us to take heart in the knowledge that next door to every snooty towel emporium and boring rug shop, is a BCF. 

Says McConnell: “We’re all about helping people have a bit of BCFing fun. So even if you’re stuck in town over the stocktake weekends, at least you can have a laugh at these ads.”

Marianne O’Brien, creative director at Clemenger, said that commercial radio is packed with spots for all the big retailers at this time of year.

Says O’Brien: “Everyone’s on sale right now. So we thought we’d use the landscape to our advantage, and help BCF stand out from the noise.”

The radio campaign drew on the voice talents of comedians Sam Simmons, Rhys Nicholson and Jean Kittson.

It will run until the end of June, across a number of stations on the Australian Radio Network (ARN).

Client: BCF – Boating Camping Fishing

Marketing Manager: Ben McConnell

Brand Manager: Sarah Cogzell

Marketing Coordinator: Melissa Guymer

Marketing Coordinator: Emma Yerbury

Agency: Clemenger BBDO Brisbane

Managing Director: Rob Hudson

Creative Directors: Cristian Staal & Marianne O’Brien

Copywriter: Christie Luxton

Business Director: Richard Boland

Senior Account Director: Allison Witherspoon

Agency Producer: Robyn Dodd

Sound Designer: Rosco Audio