Bastion Shine promotes Luke Farmer to Managing Director of its creative practice
Bastion Shine has announced the promotion of Luke Farmer (right) as Managing Director of Bastion Creative Auckland reporting to CEO Toby Sellers (left).
Farmer brings over two decades of leadership experience across some of New Zealand’s most effective and awarded advertising campaigns. Throughout his career, he has worked with leading brands in banking, alcohol, insurance, FMCG, airlines and automotive, shaping enduring platforms and internationally recognised creative work.
Most recently, Farmer has distinguished himself as an entrepreneurial and commercially focused leader known for building collaborative teams and delivering campaigns that drive strong results. His ability to combine operational excellence with creative ambition has been instrumental in developing some of New Zealand’s most successful long-running brand platforms.
At Bastion Shine, Farmer will focus on enhancing operational performance, driving new business opportunities and strengthening client partnerships, and delivering on the agency’s new relationship with NordEast and their wide portfolio of automotive brands. He will play a central role in ensuring the creative team continues to deliver integrated, results-driven campaigns that reflect Bastion’s independent and client-centric approach.
“Luke’s appointment marks an important milestone for Bastion Shine,” says Sellers. “His experience and expertise will be critical as we build momentum in new business and deliver operational excellence across the agency. Luke will also be instrumental in the leadership of two of our largest clients, Air New Zealand and NordEast. Luke’s leadership style and track record make him a strong cultural fit and a valuable addition to the team.”
Says Farmer: “I’m super excited about getting stuck in with a laser focus on operational excellence, continuing the momentum in new business, delivering on our new NordEast relationship alongside our other amazing clients and of course having plenty of fun with the all the good folks while doing so.”