Bastion Insights appoints Peter Harris to the role of chief executive officer, Sydney

Bastion Collective’s strategic market research and customer experience consultancy, Bastion Insights, has appointed Peter Harris to the role of CEO, Sydney, to drive rapid growth and expansion in the NSW market and nationally.

Harris is one of Australasia’s leading consumer and insights community experts with 25 years of experience in marketing, research and strategy planning across multiple sectors throughout Asia Pacific.

He has been pioneering customer intelligence on the agency side since 2000, guiding and growing organisations such as Potentiate, Vision Critical Asia Pacific and Colmar Brunton and supporting hundreds of customer-led brands, globally including Telstra, Adobe and Cathay Pacific.

Harris has championed the future of research and technology across his leadership roles at prominent Australian and global trade organisations, including The Research Society (TRS), Asia Pacific Research Committee (APRC) and Global Research Business Network (GRBN). Harris is also an active member and Fellow of both the Australian Marketing Institute (AMI) and TRS (Australia).

Says Dianne Gardiner, founder of Bastion Insights: “We are so excited to welcome Peter to the agency and are thrilled to have his incredible expertise and strong leadership to champion the company’s research capabilities as it continues to grow in the future.”

Says Jack Watts, global CEO, Bastion Collective: “Pete is going to be a huge asset as we continue to invest in the best when it comes to market research intelligence and technology so that our clients can understand, communicate and connect most effectively with their audiences. This continues to be a key part of our offering here at Bastion.”

Says Harris: “I am thrilled to be joining Bastion at an exciting time for the agency. Throughout my career I have always been driven to think differently and I am delighted to join the team at Bastion to lead clients through this next wave of marketing disruption and growth.

“In this age of the customer, consumers have more influence over the buying process than they’ve ever had in the past and I love that Jack, Di and the entire team see consumer insight as a cornerstone for the business.

“I am joining to help create impactful marketing execution which is led by great tech enabled customer understanding and I am looking forward to playing a key part in the building of this modern agency that provides simple, original and resourceful solutions for its clients.”