Bastion appoints Samantha Hansen as new partnerships marketing director

Bastion has announced Samantha Hansen as its new partnerships marketing director.

Hansen’s role spans commercial, experience and creative sectors with core responsibilities including working with key clients to develop integrated sponsorship and strategic partnership leveraging campaigns, uncovering new briefs/business opportunities to support broader marketing and commercial needs of existing clients, and supporting the client services team on reporting that demonstrates the impact of partnership campaigns on client marketing and business objectives.

Says Hansen: “I’m looking forward to working with the Bastion team, enhancing the impact of our clients’ current campaigns and partnerships. This role allows me to bring to Bastion my experience in building brands and developing impactful programs that generate meaningful results.”

Hansen brings a wealth of experience and expertise to the role, previously leading leverage strategies for brands including Coca-Cola (partnerships with Cricket, Music, and Football), Mount Franklin (McGrath Foundation, Disney, A Day on the Green, Rugby Australia, Jennifer Hawkins), Powerade (AFL, NRL) and Chupa Chups (7 Eleven Slurpee, Cotton On, Allkinds, Bulla).

The appointment is the latest move in Bastion’s continuing expansion drive and commitment to integrate exceptional talent into a team of industry leaders.