Barfoot & Thompson inspires kiwis to do big things in new campaign via Pitchblack + Together

Barfoot & Thompson is breaking new ground in New Zealand real estate with the launch of Do Big Things, a category-first brand campaign designed to inspire Kiwis to dream bigger with property and to back them every step of the way. This imaginative new brand campaign, developed by creative agency Pitchblack Partners and media agency Together, highlights the power of property to help New Zealanders unlock freedom and chase their dreams.

The campaign is brought to life through an adventurous film directed by Rhett D’Arrietta and produced by Jetblack. It follows “Steve,” a vendor who, after selling his home, imagines the endless possibilities his next chapter could hold from lifestyle changes to new adventures.

Josh Moore, Principal Partner at Pitchblack, says the creative direction was inspired by Barfoot & Thompson’s own leadership: “In a meeting with Stephen Barfoot and Peter Thompson, we were given a great insight. For most Kiwis, it’s not their bank manager who is entrusted with the biggest financial transaction of their lives – it’s their real estate salesperson. They take on the duty of unlocking the equity that unlocks futures. It’s a responsibility these two leaders take enormously seriously and the very insight that inspired this campaign.”

Catherine Teoh, Head of Brand at Barfoot & Thompson, says the campaign celebrates both people and progress: “Do Big Things is a bold platform that celebrates the role property plays in shaping futures for Kiwis. The sale of a home usually marks the start of new chapters, new opportunities, or life-changing moments. For more than 100 years, we have been trusted to guide families through those milestones, more than anyone else in Auckland and Northland, and now we’re proud to be extending that impact into Waikato and the Bay of Plenty. This campaign reflects the pride we have in the people who carry our brand into communities every day. At the same time, our refreshed brand design with bold colours and modern typography ensures we’re showing up as a progressive leader. Working with Pitchblack and Together to bring this to life has been a fantastic and truly collaborative experience. “

Says Emma Dalton, GM of Pitchblack Partners: “It was clear from the start of our partnership that Barfoot & Thompson stands for more than a proud legacy. They are a modern leader in real estate creating security, prosperity and ultimately freedom. For most New Zealanders, property is the rocket fuel that powers that freedom even if the quarter acre dream looks a little different today than it did in the past. Bringing this to life was a lot of fun and we hope it will shift perspectives on the role real-estate salespeople play as a partner helping you Do Big Things.”

Says  Sam Boniface, Client Principal, Together: “Partnering with Barfoot & Thompson and Pitchblack to develop the Do Big Things campaign has been a fantastic journey. We’ve embraced bold, innovative approaches across multiple channels and formats to activate this concept and inspire New Zealanders to think bigger.”

The campaign will roll out across television, cinema, digital platforms, outdoor media, social channels, and in communities across Auckland, Northland and the Bay of Plenty from today, 1 October.

Visit the website: https://www.barfoot.co.nz/dobigthings

Creative Agency – Pitchblack Partners
Media Agency -Together
Production: Jetblack
Director: Rhett D’Arrietta
Photographer: Ross Brown at MATCH
Music and Sound Design: Otis
Sound Mix: Liquid

Vaughan Borcovsky – Operations Manager, Barfoot & Thompson
Catherine Teoh – Head of Brand, Barfoot & Thompson
Keiko Umezu- Campaign Manager, Barfoot & Thompson
Stephanie Wang – Chinese Marketing Specialist, Barfoot & Thompson
Sean Brookman – Communications Manager, Barfoot & Thompson
Kristin Rohan – Digital Specialist, Barfoot & Thompson
Anna Clausen – Social Media Specialist, Barfoot & Thompson