Bare Bones launches with new ‘Savour Simplicity’ brand campaign via REBORN

Bare Bones, a new range of premium gravies and finishing sauces created from high quality yet simple ingredients, has launched a new campaign via creative agency REBORN.

 

The campaign is the latest work from the agency, following its recent successes with the Plant Proteinz, Heinz Soup of the Day and Kraft Mac ‘n’ Cheese campaigns.

The new collection of gravies, finishing sauces and jus incorporates deliciously simple ingredients such as truffle, black garlic and Australian wines to complement herbs and rich glace. Available in four flavours: Classic gravy with black garlic; Red wine jus with rosemary and thyme; Free-range chicken gravy with white wine; and Mushroom sauce with truffle, each 200g pouch is carefully curated to elevate your favorite dishes with ease.

The creative concept “Savour Simplicity” captures the cultural shift towards consumers desiring more simple and harmonious food options and taps into the innate human desire for simplicity and balance. The campaign aims to inspire consumers to choose Bare Bones by creating a harmonious link to the brand and celebrating the moments food creates.

Says Shane Kent, chief marketing officer at Bare Bones: “The Bare Bones campaign entices people to lean into simplicity and savour the pure pleasure that is created when everything falls into place in the kitchen.

“We understand Australian shoppers want new options and we’re excited to be able to innovate and redefine the sauces and gravy category. Our Bare Bones range represents what modern consumers want, which is to find a sense of joy in the meals they create, for themselves and for loved ones, regardless of their culinary capabilities.”

The campaign, which was created by REBORN with media through Carat, will run during the winter period across OOH, digital and social.

Says David Easton, CEO at REBORN: “We’re thrilled to launch Bare Bones into the Australian market. It’s a privilege to be working with a company that is continuing to innovate its role in the kitchen through products that focus on simple, premium quality ingredients to create delicious meals.”

Client: Bare Bones ANZ
Creative Agency: REBORN Sydney
Media Agency: Carat AU / NZ
PR Agency: Dec PR
Production: Painted Black
Music: Electric Sheep
Composer: Helena Czajka