Banjo lures Matt Busby Andrews from OgilvyOne Sydney to direct+digital creative director role

Banjo, Sydney has lured Matt Busby Andrews from OgilvyOne to the newly created role of direct+digital creative director. He has worked with all the leading lights, from OgilvyOne London with Rory Sutherland and to HTW with Steve Harrison. Along the way he’s collected honours from ADMA, Cannes, Caples and the American DMA.

At OgilvyOne he led all direct and digital creative for American Express.

For co-founder Andrew Varasdi, this means Banjo can take their passionfor “Story Selling” into fresh territory: “There’s great power forbrands in stories. And they’re even more powerful when the story istold one-to-one. Most of our clients are looking for this extradimension to their communications. And that’s what Busby’s here to do.”

Says Banjo creative partner, Georgia Arnott: “He’s a big boost to our creative offering.”