Bakers Delight appoints digital agency Sod to drive digital growth

Award-winning digital agency Sod has been appointed by one of Australia’s most successful bakery franchises Bakers Delight.

Known for its freshly baked bread and commitment to the community, Bakers Delight operates in over 700 locations across Australia, Canada, the USA, and New Zealand. With an ambitious growth strategy that includes expanding its digital footprint through initiatives like click and collect, Bakers Delight is poised to further delight customers through enhanced online experiences.

Sod will play a pivotal role in supporting Bakers Delight’s vision, focusing on digital strategies that align with the brand’s growth objectives. While Sod specialises in creating accessible and inclusive digital experiences, the agency will collaborate with Bakers Delight and its partners to bring exciting online features to life, including improvements to its e-commerce platform.

Sod Co-Founder, Simon Blangiardo expressed his enthusiasm for the partnership: “We’re so excited to work with an iconic brand like Bakers Delight. Their commitment to quality and community mirrors our own values, and we’re excited to contribute to their digital journey as they continue to innovate and grow.”

Bakers Delight’s Digital Experience Manager, Francisca Schilling shared her excitement about the collaboration: “Bakers Delight is thrilled to partner with Sod on this digital transformation journey. Over the last few years, we’ve focused on modernising the look and feel of our bakeries to create a more welcoming and contemporary in-store experience. Extending this vision to our digital presence was the natural next step. Our new website will not only reflect our refreshed brand positioning but will also prioritise inclusivity by achieving AA accessibility standards, ensuring that every customer can enjoy a seamless online experience.”

This client win comes hot on the heels of Sod’s recent recognition at the 2024 Australian Web Awards, where the agency received five awards, including the coveted McFarlane Prize Site of the Year. With over a decade of experience in digital marketing, web design, and development, Sod continues to demonstrate its ability to deliver impactful and inclusive digital solutions.

For more information about Sod, please visit https://sod.au/.