Back to School comes early for Officeworks in latest marketing campaign via AJF Partnership

Officeworks has launched Back to School early this year with an integrated marketing campaign via AJF Partnership, that encourages customers to be ‘back to school smart’ by letting the retailer do all the hard work for them ahead of the 2020 school year.

This year Officeworks has made it even easier for customers to save money and shop their booklist with its new and improved School List Service, as well as brand new Upload & Compare tool that allows customers to compare the range and prices of items on their child’s booklist easily online.

The School List Service is completely free and allows parents to upload their child’s booklist, build their own booklist online, use an existing list, or drop it off at their local store, before being delivered at a time that is most convenient for them.

Says Jess Richmond, general manager marketing, Officeworks: “While January’s still a while off, we know that parents start receiving their child’s school booklists as early as September, and many like to get organised by shopping straight away. But our research tells us a lot of parents aren’t aware they don’t have to shop their booklist with their school’s usual supplier, many have a choice to save by coming to Officeworks.

“As the leader in Back to School, we know parents and students are looking for a convenient, low price alternative that takes the hassle out of the getting back to school ready. Our new and improved services, coupled with delivery options, means parents can get the job done before the festive season and focus on enjoying the summer holidays with their family.”

The offer is supported by its Parents’ Price Promise, which means if parents find a lower price on an identical stocked item on an official school list, Officeworks will beat it by 20 per cent.

Kicking off today, the above the line activity features across TV, radio, OOH, digital and social media, and is complemented by a CRM program, search, PR, influencer partnerships, in-store experience and personalised onsite messaging.

Visit the Back to School page here.

Creative: AJF Partnership, a GrowthOps business
Media: Initiative
PR: Haystac
Performance Marketing and Social Media: Columbus
CRM: AKQA