B Corp agency Today expands nationally with DrawHistory integration

Australian purpose-driven design and innovation studio Today has announced significant national expansion through the integration of fellow B Corp agency DrawHistory and several new senior appointments.

Uniting two like-minded B Corps will bring DrawHistory’s decade-long legacy of work into the Today portfolio. Now, as one of Australia’s leading impact-driven design and innovation studios, Today, with headquarters in VIC, has established a local footprint in WA and continues to expand nationally in NSW, ACT and QLD.

“There’s been a lot of talk of the ‘death’ of purpose in design, marketing and advertising circles this year, but the success of agencies like Today and DrawHistory suggests otherwise,” says Damon O’Sullivan, CEO and Co-Founder at Today. “We’re excited to welcome DrawHistory into the Today family – it’s rare to find such an aligned team, and our shared purpose makes us a stronger, more capable organisation ready to deliver greater impact across the region.”

DrawHistory, a strategy and design consultancy headquartered in Perth, with operations in Jakarta, Indonesia, brings clients like Edith Cowan University, St John of God, and Department of the Premier and Cabinet alongside global brands such as Google and UNICEF.

“Everything we’ve built over the last ten years has been in service of designing new and better futures with people and for people,” says Jeffrey Effendi and Angel Chen, DrawHistory Co-Founders and incoming Today Advisors. “We couldn’t be more proud to amplify that mission nationally with Today. This evolution is about expanding our shared commitment to community-led design together.”

Adam Morris, Co-Founder and Chief Design Officer at Today, adds: “Greater impact begins at the local level. Our philosophy is that the most effective solutions are built with the communities we’re working with. For Perth, this means the fantastic local team is now amplified by our national strength in strategic design, research, complex digital products, and applied AI—deepening our collective ability to deliver world-class innovation for impact right here in Western Australia.”

The integration has drawn in senior executives with global agency experience across markets, with the following appointments:

●      Alisia Muscat (formerly AKQA) joins as Chief Operations Officer
●      Mark Davis, former Head of Digital, promoted to National Partnerships Director
●      Louise Sergent (formerly BBDO) appointed as Managing Director, NSW
●      Dan Woods (formerly Paper Giant) becomes Head of Public Service Practice

DrawHistory’s Co-Founders, Jeffrey Effendi (Google, Change.org) and Angel Chen (Perth College Foundation, University of Western Australia), will join as Advisors, bringing their expertise in strategy and community engagement to Today’s broader mission.

The integration also expands Today’s offering and expertise across the full spectrum of impact-driven work, including brand, communications, community engagement, co-design, and public sector partnerships.

This announcement highlights a moment for impact-led agencies who are showing strength in numbers and uniting for a common purpose, not just profit. Today’s expanded capabilities and national reach will enable Today to build its position as Australia’s leading purpose-driven design and innovation studio.