One million hits and counting as Henry & Aaron’s It’s A Snap for CIT Perth goes viral
Award-winning Western Australian filmmakers and former Central Institute of Technology (CIT) Perth graduates Henry Inglis and Aaron McCann’s latest offering, It’s a Snap, has gone viral.
The comedy digital short about ‘learning in the city’ is trending on twitter, has achieved over one million YouTube hits and has been featured on websites The Huffington Post, Vancouver Sun, Reddit and Gizmodo who declared it “Best. Technical College. Ad. Ever”.
Creator and executive producer for NBC television comedy series Community, Dan Harmon, tweeted “Walked in on writers watching it. Amazing.”
Henry & Aaron producer Lauren Elliott woke up on Saturday morning to countless emails from producers and agents in LA and Canada wanting to work with the comedy duo.
Head of Marketing at CIT, Kenley Gordon, gave the boys free reign to do whatever they liked, so long as it promoted learning in the city. The result is certainly not your average tertiary education commercial and definitely not for the squeamish.
“Free reign isn’t supposed to mean dismembered limbs! If there’s a next time, I’ll stay on set till the final scene wraps,” said Gordon.
Written, directed by and starring Inglis and McCann, the two-minute short features Henry & Aaron’s unique brand of insanity which shares some of Tim and Eric’s sense of the bizarre.
Inglis and McCann met whilst studying Film & Television at CIT in 2002 and since graduating have seen their filmmaker careers blossom, culminating in winning the inaugural Movie Extra Webfest in January 2011. The duo beat over 100 entrants from across Australia to take out the $50,000 prize to write, produce and star in their own 7-part comedy series.
The series Henry & Aaron’s 7 Steps to Superstardom debuted on YouTube in June 2011 and on Foxtel in December 2011. To date, the series has achieved over 117,000 YouTube hits and counting.
It’s A Snap for CIT can be seen at www.henryandaaron.com (Not suitable for children).
6 Comments
its really good!
gets better with each ep.
Mmm, . .. .
Seriously. That was fucking brilliant. Huge credit guys. I’m calling you.
It’s funny, but that is nothing like Tim and Eric.
Was there a seeding strategy behind this? There is definitely a lot of business partners and sponsors on the website.
Tim and Eric changed everything. You see their influence everywhere.
Still, this is brilliant.
It’s the sudden switch in tone from infotainment to horror, the use of the terror inspiring sound and the Po-Mo nature of the characters (are they in a commercial? Or are they real people?) which makes this like Tim and Eric.
Sorry Name, you wrong!