Award winning ad exec and cartoonist Gideon Amichay to launch ‘No, No, No, No, No, Yes. Insights From A Creative Journey’ book on Jan 15

In No, No, No, No, No, Yes. Insights From A Creative Journey, award winning creator of visionary ad campaigns (Cannes Lions, Clios); ad exec (the Shalmor Avnon Amichay/Y&R agency); cartoonist (The New Yorker); speaker (TEDx); and teacher (School of Visual Arts) Gideon Amichay demonstrates that “No” is not a barrier to success – it’s a facilitator. “No” is not the end, but rather an essential tool for direction, motivation and innovation.

No. It is a word that every CEO, entrepreneur and creative professional has confronted. It is a word that both novices and seasoned professionals dread. It is a word that can easily seem like death to a dream.

And yet it is also a word that can point in the right direction. It is a word that motivates us to do

something differently, try someone else, get better, innovate, keep going. “No” is a word that looms over every business person’s, innovator’s, and artist’s life. And yet the word is universally met with trepidation and fear because the value of being told “No” is so little understood.

Based on Amichay’s best‐selling book in Israel (published by Gordon Books in 2011) and 2013 TEDx talk of the same name, No, No, No, No, No, Yes takes the reader on an illustrated journey of the author’s own lifetime confrontation, negotiation and relationship with “No”. Walking the reader through critical “No’s” in his own 25 year career – pitching cartoons to the New Yorker, risky ad campaign concepts as head of one of Israel’s biggest ad agencies, impossible outdoor ad installations ‐‐ Amichay reveals the wisdom that “No” rarely ends with an exclamation point.

Rather, Amichay demonstrates that “No” usually ends with a comma:

No comma, “we don’t have the time”. No comma, “we don’t have the budget”. No comma, “can we see another option”? By discovering which No comma he was confronting, Amichay shows how “No’s” in fact led him to eventual “Yes’s” ‐‐ including the waiting, the rejections, and the revisions – and demonstrates that “No,” forces us to reexamine, to explore, to rethink, to change directions, to get better.

In No, No, No, No, No, Yes Amichay shares the essential revelation that sometimes “No” can be the best answer to get.

Through illuminating anecdotes from his own illustrious career running the gamut between business and the arts, Amichay demonstrates unequivocally that “No’s,” – whether from colleagues, from clients, from life, or from within – have great power, and are simply directions on the map to “Yes.”

Authoritative, funny, whimsical, wise, and pragmatic, No, No, No, No, No, Yes. Insights From A creative journey is the essential companion for every executive, innovator and artist to navigate the unavoidable odyssey of “No” in order to find the eventual Yes.

Available exclusively on Amazon.com beginning January 15, 2014.