AWARD School 2024 Super Jury announced
The Australasian Writers and Art Directors (AWARD) has today announced the lineup of international ‘Super Jurors’ who will select the national top student for AWARD School 2024.
The Super Jury includes an exceptional group of ECDs, agency leaders, CCOs and strategists who follow in the steps of global ad industry leaders in choosing the winner of APAC’s premier course for aspiring creatives.
2024 Super Jury members:
Greg Hahn, Co-Founder & Chief Creative Officer, Mischief, USA
Helen Rhodes, Executive Creative Director, BBH London, UK
Jim Curtis, Global EVP, Executive Creative Director, McCann, USA
Erica Stevens, Creative, nice&frank, NYC
Guan Hin Tay, Creative Chairman, BBDO Singapore
Maria Devereux, Executive Creative Director + Head of Innovation, North America, Accenture Song
Tim McDonell, Executive Creative Director, AKQA, USA
Ashley Davis Marshall, Executive Creative Director, The Martin Agency, USA
Asheen Naidu, Executive Creative Director, TBWA\ Group Singapore
Daniel Walton, Creative Strategist, Meta – Creative Shop, Southeast Asia
Says Scott Dettrick, AWARD School national co-head: “This year’s panel boasts some of the most highly awarded creatives in the world. The top students’ work is in good hands to decide our one national winner.”
Says Sharon Edmondston, AWARD School national co-head: “Our students have demonstrated tremendous effort and dedication over the last 12 weeks. Their portfolios are outstanding and we’re excited to see where their incredible talent takes them, at a time when storytelling and creativity are more important than ever.”
Says Daniel Walton, creative strategist, Meta – Creative Shop, Southeast Asia: “It’s always a privilege to be inspired by the next wave of critical thinkers, who are entering our industry at such an important juncture. I’m keen to see how this year’s students tackle the balance of progressive technology with inherent humanity.”
Super Jury judging will occur online from this Friday, with the AWARD School state graduation nights taking place in NSW, VIC, WA, QLD, SA and online program on 6 August.
The highly anticipated announcement of AWARD School’s national top student will be made on the evening of 15 August at The Gold Pencil Award Party at This Way Up, Australia’s advertising festival of creativity in Sydney.
All state winners will automatically qualify for the Super Jury round. AWARD and Advertising Council Australia wish all students the best of luck.
5 Comments
Please don’t attack me but why is there such an emphasis on overseas jurors? Perhaps some (all – ?) are Aussie expats. I have no idea. They also all sound highly credentialed. But if this is an Australian-focused advertising course, why not have more judges with a greater sense of the local market – its culture, sensibilities, humour etc.?
Years ago it was recommended that AWARD look to international jurors to stop things like Cannes Grand Prix winners not even getting a finalist in our local show, presumably due to petty politics. Maybe this has carried over to AWARD school. Regardless of cultural context, good ideas resonate in any market, and AWARD School want to create world-class creatives.
It’s all blind judged so no one knows which state each book represents (nor gender, age, background etc). And for each winner, just getting their book in front of an array of international guns is pretty special. Plus they will all receive feedback. Some might even choose to put that feedback into quotes on their website. It’s far from an indictment of local luminaries. Many of them judged for their State. It is a thrill for the students, many (if not most) of whom hope to work overseas at some stage.
If the two other posters ever review this thread, I thought I would say that I appreciated the considered and reasoned responses. Thanks!
To add to the above. The books are judged in the early stages by local creatives and CDs, which gives a steer on which work will make the wall.
It then goes to a new, local panel of highly awarded head judges to shortlist the top 10 books of work, state by state.
The international super jury of creative leaders then decide on the national winner. It’s a pretty solid process, perhaps more rigorous than some professional award shows.