AWARD Awards: Clemenger BBDO Melbourne wins Best of Show for NAB ‘Break Up’ and named Agency of the Year; BBDO crowned Network of the Year; record 16 Gold Pencils awarded
A crowd of 800+ packed Sydney’s CarriageWorks tonight to see the most outstanding creative communications work in the Asia-Pacific region, celebrated at the AWARD Awards, the culmination of the Festival of Commercial Creativity, Circus.
AWARD Agency of the Year went to Clemenger BBDO Melbourne, Network of the year went to BBDO and Lion was proclaimed AWARD Client of The Year for the second year in a row.
A record 16 Gold Pencil winners were awarded on the night.
Clemenger BBDO, Melbourne won the Best in Show award and three Gold Pencils for the NAB ‘Break Up’ campaign. JWT Shanghai was a four time Gold Pencil winner with its ‘Heaven and Hell’ campaign for Samsonite, while Leo Burnett Sydney for Watermark and DDB Singapore for Musical Fitting Rooms won two each.
Colenso BBDO New Zealand won the first Gold Pencil in the digital category for Levi Strauss & Co’s ‘ Rear View Girls’. Publicis Mojo won Gold in Film for Hahn Super Dry.
George Patterson Y&R Melbourne and Leo Burnett Sydney won Gold in the newly launched New Product Development category, while Clemenger BBDO Melbourne won two Golds in the recently introduced Promotion and Experiential category. Revolver / Will O’Rourke won in the newly introduced Production Company of the Year category.
Says Chairman of Judges Nick Law (left), chief creative officer at R/GA New York: “There was an impressive and diverse group of winners this year. The best work got enormous attention by hitting a cultural nerve. In most cases the concepts were thoughtful and the craft solid; but it was the context that gave the work power. A sensitivity to how the work fit in time and place.”
AWARD Chairman Craig Davis (left) said: “The winners are a shot of adrenaline for all of us. It is important that we stop and celebrate the very best creative work each year, great work is inspirational for the industry.”
At the presentation Ray Lawrence (below left) was inducted into the AWARD Hall of Fame. Lawrence is a widely respected film and commercials director whose career in the industry spans 35 years.
The 2012 AWARD Jury Chairmen included: Chairman of Judges Nick Law (R/GA), Karl Fleet – The Campaign Palace, Peter Grasse – Curious Film, Warren Brown – BMF, Steve Coll – Euro RSCG, Cameron Hoelter – DDB, Brad Power – Stellar Studios, Gavin McLeod – Whybin\TBWA\Tequila, Alex Ritchie – E2, and Kat Thomas – One Green Bean.
This year AWARD highlighted the top 5 Agency, Clients, Production Companies and Network of the Year:
Agency of the year – Top 5
Clemenger BBDO Melbourne
Leo Burnett Sydney
Colenso BBDO New Zealand
DDB Singapore
Publicis Mojo Sydney
Client of the Year – Top 5
Lion
NAB
Samsonite (equal third)
Diageo (equal third)
Mars
Network of the Year – Top 5
BBDO
DDB
Leo Burnett
JWT
Publicis
Production Company of the Year – Top 5
Revolver / Will O’Rourke
Exit Films
The Sweet Shop
GoodOil
Finch
Best in show
Title: NAB Break Up
Client: NAB
Agency: Clemenger BBDO Melbourne
Gold
Category: Promotion and Experiential
Title: NAB Break Up
Client: NAB
Agency: Clemenger BBDO Melbourne
Gold
Category: Integrated Campaign
Title: NAB Break Up
Client: NAB
Agency: Clemenger BBDO Melbourne
Gold
Category: Integrated Campaign
Title: NAB Break Up
Client: NAB
Agency: Clemenger BBDO Melbourne
Gold
Category: Integrated Campaign
Title: Watermark
Client: Diageo Australia
Agency: Leo Burnett Sydney
Gold
Category: Print Craft
Title: Heaven and Hell
Client: Samsonite
Agency: JWT Shanghai
Gold
Category: Print Craft
Title: Heaven and Hell
Client: Samsonite
Agency: JWT Shanghai
Gold
Category: Print
Title: Heaven and Hell
Client: Samsonite
Agency: JWT Shanghai
Gold
Category: Posters and Outdoor
Title: Heaven and Hell
Client: Samsonite
Agency: JWT Shanghai
Gold
Category: Direct Marketing
Title: Musical Fitting Rooms
Client: Star Hub Pte Ltd
Company: DDB Singapore
Gold
Category: Direct Marketing
Title: Musical Fitting Rooms
Client: Star Hub Pte Ltd
Company: DDB Singapore
Gold
Category: New Product Development
Title: Watermark
Client: Diageo Australia
Agency: Leo Burnett Sydney
Gold
Category: New Product Development
Title: Game Signatures
Client: AFL
Agency: GPY&R Melbourne
Gold
Category: Digital
Title: Rear View Girls – Los Angeles
Client: Levi Strauss & Co. San Francisco
Agency: Colenso BBDO New Zealand
Gold
Category: Film and Video
Title: Super In. Super Out.
Client: Lion
Agency: Publicis Mojo Sydney
Gold
Category: Craft in Film
Title: HK Honey
Client: Nokia
Company: The Editors
Gold
Category: Craft in Film
Title: The Ship Song Project
Client: The Sydney Opera House
Company: Turning Studios
View full list of winners: AWARD GONG LIST 2011.pdf
View Nick Law video: Nick_Law-.mov
12 Comments
Nice one, Ev. Really great result.
Boom! Northy and Ev- the beginnings of Greatness.
How the heck did that dreadful ‘Robin Da Hood’ campaign win so much bling? Surely, bot because it was churned out by the same agency as the Chairperson?
Wasn’t that Samsonite print work entered in these awards last year as well?
that would be a little awkward if it’s true ummmmm.
Wouldn’t that disqualify it?
And Roland, I highly doubt the chairperson had influence over 3 different juries.
In a show with 16 gold, I don’t think a couple of bronzes is something to cry about.
Roland of Effingham, you need to let it go, mate.
It’s obvious that Craig has hurt you in the past, but any decent relationship counsellor would advise you to try and move on now.
Get another job. If not in advertising, then maybe in something you’re more capable of.
Well done Clems. You deserve all the success you get.
No doubt, Roland of f-wit-ingham, as usual you weren’t included last night. Instead of whinging like you seem to do every single time you post on this blog, how ’bout a simple “well done to the winners.” Twat.
I congratulate all the winners. From what I have seen the best ads won.
My beef is the amount of metal given out.
The 2011 jury has single-handedly devalued the very few, very rare Golds that have been handed out over the years.
12 Gold? It used to be that 1 gold was a good year.
Silver used to be something to be really proud of.
If you won half a dozen Silvers you’d be agency of the year without a doubt.
My agency won half a dozen or so Silvers this year and hasn’t even bothered to send out an all-staff email gloating about our wonderfulness.
Bronze is now a sign of failure.
AWARD made it’s reputation as the tough award. Getting in the book was an achievement. Ideas were rewarded, not serial executions placed in bizarrely obscure categories
It is sad that AWARD has succumbed to the Cannes disease of expanding categories to entice more entries, thus becoming the Antipodean Mobius awards.
The fact there have only been 8 comments on the results demonstrates the indifference such lax judging engenders.
I’ll be suggesting to my agency that we don’t bother entering next year.
They probably won’t listen as our metal haul triggers bonuses for those at the top, and that is what keeps ‘festivals’ like AWARD, Adfest, New York, Mobius, Andy, London, CLIO, Cannes, One Show, D&AD, The God Knows How Many Obscure Aussie Things I Can’t Even Remember LIke ADMA ATMA Etc Awards, Effie, Loerie, Kinsale etc etc etc.
But the ability to judge it seams to be! Only a Bronzes for the Ship Song and Surfrider Foundation in craft, what was that Jury on? Lets hope none of them actually commission photography because they are obviously blind!
Ship song looked ok. Surfrider a bit 90s, sad to say.
Compare this craft to the print craft at D&aD every year and you’d be lucky if they got a finalist.
Shipsong should have won at D&aD in 1999 for the BBC. It’s not like everybody didn’t know the exact same ad had run.
http://www.youtube.com/watch?v=WJpQJWpVJds
Doggelganger and Dog-a-like? Hmmmm….
And gold for Robin da Hood? Over anything from NZ?
The only one people cheered was Pioneering Beering, and rightly so.
I’m afraid AWARD is appearing to be turning into an inward looking bunch of nepotist oligarchs.
Sorry forgot, that’s how it’s always been.