Leading vehicle rental company, Avis Budget Group has unveiled ‘Driven by Better’, a long-term brand platform for its iconic Avis brand with a launch campaign via agency partner Host/Havas.
The new platform celebrates Avis’ decades-long history of leadership and continuous improvement, from parking cars outside airports in 1946 to PhotoProofed in 2020.
The debut campaign showcases how these little innovations make a big difference to Avis customers.
Running across TV, OOH and social, it cements the brand as Australia’s premium car rental choice offering the country’s sleekest car rental experience.
Says Vanessa Wolczak, head of marketing, product and PR, Pacific, Avis Budget Group: “From humble beginnings at a Detroit airport in 1946, to embracing the technology of today, ‘Driven by Better’ is the perfect representation of how small improvements over time have helped to create the well-known brand that is Avis. This campaign showcases how Avis is constantly adapting to the ever-changing market.”
Says Jon Austin, executive creative director, Host/Havas: “It can be hard to cram a brand philosophy into three words, but ‘Driven by Better’ manages to go a step further and captures Avis’ entire 75-year history of constant advancement. It was an absolute blast to be able to update this iconic brand platform with our brilliant client partners at Avis Budget Group. We can’t wait to bring the new platform to life in many more ways.”
Client: Avis Budget Group
Creative Agency: Host/Havas
Production Co: Finch
Director: Christopher Nelius
Audio: Song Zu
Photographer: Ian Butterworth
Media: Havas Media