THE WORK 2025 HOT LIST #6: HERO
There were several agencies in Australia that put in strong creative performances over the last 12 months. Over the next…
Author Archives: Ricki Green
IS DON. IS GOOD. IS BACK. Matt Preston fronts latest DON Smallgoods campaign via The Royals
It’s a saying known by generations – ‘Is Don. Is Good.’ Now the iconic DON character has returned to TV scre…
Sephora redefines beauty standards across APAC in ‘Perfect Shade’ campaign via VIRTUE Asia
Sephora has launched ‘The Perfect Shade For You,’ a major new campaign across APAC, from VIRTUE Asia, that sets out …
WPP announces global leadership appointments including Devika Bulchandani to Chief Operating Officer, Laurent Ezekiel to CEO of Ogilvy Group
WPP today announces a series of strategic global leadership appointments, underscoring its commitment to delivering enha…
Brisbane agency nextThursday enters administration
Brisbane-based full-service creative agency nextThursday has entered administration, according to corporate filings with…
“It’s better on the edge”: Fashion label VRG GRL redefines voice and messaging via Willow & Blake
VRG GRL has partnered with Willow & Blake to overhaul its brand positioning and voice, tackling outdated “fast fas…
Cleaver’s Organic’s ‘Seriously Good’ named Campaign of the Year at Organic Industry Awards
Focusing on health benefits was the award-winning strategy behind Cleaver’s Organic new “Seriously Organic, Seriousl…
20 years on Carlton Draught’s ‘The Big Ad’ still towers as an icon of Australian advertising
It’s hard to believe, but 20 years have passed since Carlton Draught’s ‘The Big Ad’ first burst onto…
Beyond the Brief: Kerfuffle’s recipe for Picklebet ~ chaos, choreography and a fearless client
Picklebet recently launched its first major brand campaign with new indie agency Kerfuffle, marking a bold entry into Au…
Bestads Best of the Week: Apple’s ‘No Frame Missed’ via TBWA\Media Arts Lab, LATAM
Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director …