Matthew Forzan: How brands can regain trust in a world full of deepfakes + AI generated content
By Matthew Forzan, Founder and Managing Director of Yogurt Digital In a digital world increasingly saturated with…
Author Archives: Ricki Green
NYF Advertising Awards and Lightricks LTX Studio Announce 2025 NYFAi Competition Winners
New York Festivals Advertising Awards (NYFA) announced the winners of the inaugural NYFAi competition. Launched i…
Smith’s Chips builds Gen Z brand love in ‘Paddock to Packet’ TikTok series via VaynerMedia Australia
Smith’s is going tractor-first back to its roots (literally) with Smiths Presents Paddock to Packet, a new creator-led…
Engine appoints former Khemistry Client Services Director François Hafner to General Manager
While much of the industry tightens belts and hedges bets, Engine has made a decisive move, appointing François Hafner …
Comedy duo Freudian Nip set to host 46th AWARD Awards Ceremony on Thurs 14 August in Sydney
AWARD has confirmed that Freudian Nip — the comedy duo of Vic Zerbst and Jenna Owen — will host the 46th AWARD Award…
Josep Jover’s Creative LIAisons Reflections: “It Marked a Before and After in My Career”
Since 2012, Campaign Brief has proudly partnered with the London International Awards to send some of the region’s bri…
US health and wellness brand Sports Research appoints digital marketing agency Orange Line
Independent digital marketing agency Orange Line has announced its partnership with Sports Research, a leading US health…
The Media Store appoints former M&C Saatchi Senior Strategy Consultant Tanvi Singh to Head of Strategy and Planning role
Leading independent media agency The Media Store has today announced the appointment of senior strategy and marketing le…
Greater Bank launches the next big thing in home loans in new integrated campaign via It’s Friday
To help launch a new era of home loan, It’s Friday has developed its first integrated campaign for Greater Bank since …
AWARD School launches first team-based brief in 40+ year history
For the first time since its inception, AWARD School has introduced a team-based brief, inviting students across the cou…