OLIPOP launches new festive holiday ad campaign with two lovable yetis via CULLEN
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…
Author Archives: Ricki Green
New Holland Creative appoints Simon Robson as new creative director, ushering in a bold new era
Australia’s leading concept and motion design studio, New Holland Creative, has just announced Simon Robson as its new…
3P Studio Group promotes Amanda Sharp to Head of Production
3P Studio Group has announced the promotion of Amanda Sharp to the role of Head of Production. It’s been a sign…
Three in five Australians want “Real-looking people” in ads says new data from from YouGov
New data from YouGov’s audience segmentation tool, Profiles, reveals that the majority of Australians (60%) prefer see…
Accenture’s Life Trends Report reveals insights on navigating consumer trust and digital shifts
Today, Accenture releases its highly anticipated Life Trends 2025 report, providing marketers with critical insights int…
The Marketing Academy celebrates 2024 Scholars and a decade in Australia with ‘10 Years Young’ party at Luna Park Sydney last night
The Marketing Academy celebrates 2024 Scholars and a decade in Australia with ‘10 Years Young’ party at Luna Park &n…
Basketball star Anthony Edwards swaps sleigh for a drop-top sports car and Santa’s reindeer in new ‘Anta Claus’ campaign for Sprite
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…
Unstereotype Alliance Australia to reveal key findings from inaugural research at upcoming Driving Change Disability Employment Summit
Some 52% of disabled Australians do not feel positively portrayed in advertising and media content. Unstereotype Allianc…
Garnier and MADE THIS Bring Vitamin C SPF Fluid to Life with 3D Illusion on Swanston Street
Garnier has launched an eye-catching outdoor campaign to promote its Vitamin C Daily Tinted Fluid with SPF50+. The campa…
Made from South Australia: Adelaide Football Club unveils bold brand for a new era via Fuller
The Adelaide Football Club has unveiled a reimagined brand identity developed by Adelaide-based independent creative age…