Initiative promotes Tom Dodd to the position of chief strategy director
Media agency Initiative has announced the appointment of Tom Dodd (above left) as chief strategy officer. Based in Melbo…
Author Archives: Ricki Green
Aperol’s iconic Yarra River gondola experience returns via Blobfish International + Mindshare
Blobfish International, Australia’s largest activation and sampling network, has again partnered with classic Italian …
‘Edu-Tainment’, regionality, purposeful marketing and data-driven approaches – IMAA releases 2025 Future Trends and Insights Report
Country music is set to go mainstream, a new era of ‘regionality’ is dawning, Australia will become a nation of ‘s…
CQUniversity kicks off 2025 with elevated brand and creative campaign via Brother & Co
CQUniversity Australia is starting 2025 on a bold note with the launch of a refreshed brand, striking new visual identit…
Creative agency Willow & Blake promotes Bri Nixon to the role of creative director
Willow & Blake, the creative agency known for helping brands find their identity, has announced the promotion of Bri…
Creative agencies join Dylan Alcott Foundation’s Shift 20 Initiative in support of disability representation in advertising and marketing
The Dylan Alcott Foundation’s Shift 20 Initiative has expanded its focus to include agencies with 14 Australian creati…
Xero unveils new global campaign ‘Your business supercharged’ via Interbrand, Hooves + The Hub
Global small business platform Xero has today announced an evolution of its brand, introducing the tagline – ̵…
Club Med appoints Hopeful Monsters as new creative agency across Australia + New Zealand
Club Med, the renowned luxury all-inclusive resort operator, has appointed independent creative agency Hopeful Monsters …
Luv-a-Duck politely questions another January 26 tradition in new OOH campaign via Skaro & Friend
Luv-a-Duck has thrown down the gauntlet to lamb as the Aussie “meat” of choice on January 26 in a new campaign creat…
BONDS tackles chafing in ‘Goodbye Friction’ work via Special – directed by Collider’s Nash Edgerton
BONDS has announced the launch of its new ‘Goodbye Friction’ platform via Special, to promote the underwear …