Lipton Ice Tea and Mindshare launch new brand platform via Go-Jo and TikTok LIVE concert
Lipton Ice Tea has teamed up with TikTok to launch its new brand platform, ‘Tea Changes Everything’, with an exclusi…
Author Archives: Ricki Green
M+C Saatchi adds Topher Jones as client experience director; Louise Rutherford joins as client partner
M+C Saatchi has bolstered its leadership team with two senior appointments across national and Melbourne offices. …
ACAM and Adobe partner to help power the future of marketing with AI
The Australian Centre for AI in Marketing (ACAM) today announced a landmark three-year strategic supporter agreement wit…
Sephora and Lady Gaga launch ‘We Belong to Something Beautiful’ global campaign via Maison BETC Paris and BETC Fullsix
Sephora, in partnership with Haus Labs By Lady Gaga, is championing beauty, belonging, and mental health in its new camp…
OMD and Meta take the win at UnLtd Cup soccer tournament
Over 500 people across the Sydney and Melbourne advertising industry came together to kick goals for good at the annual …
amaysim follows up its AI debut with sequel campaign ‘The Escape Story: Multi Product’
Fresh off its first AI-generated television commercial launched earlier this year, amaysim has unveiled The Escape Story…
New Zealanders’ wellbeing gets a boost in new ‘Top Up’ campaign via VML New Zealand
On behalf of Health New Zealand Te Whatu Ora, VML has teamed up with the Mental Health Foundation to launch a national b…
Menulog champions loads of local restaurants in hyperlocalised new phase of ‘What’s Good in Your Hood’ campaign via Thinkerbell
Australian-born on-demand delivery platform, Menulog has launched the next phase of its ‘What’s Good in Your Hood’…
AFL appoints iD Collective to lead 2025 and 2026 AFL and AFLW Premiership Cup Tours
Full-service communications agency iD Collective has been appointed by the AFL to lead the 2025 and 2026 AFL and AFLW Pr…
HX Expeditions appoints Soda Communications to as PR agency in Australia and New Zealand
HX Expeditions, one of the world’s oldest and longest running expedition cruise companies, is entering a historic chap…