Australia’s Own launches new ‘Nurtured by Nature’ campaign via 72andSunny, Sydney
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages.
The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages.
As well as featuring the core Australia’s Own product, Organic Almond Milk, it also launches new Barista Oat Milk.
It will run across large format outdoor, shopper media, radio, digital film and social media.
The film was made in collaboration with Byron Bay based artist and director, Stefan Hunt, building on previous collaborations with 72andSunny for Kosciuszko Pale Ale and Golden Circle.
Says Hamish Thomson, marketing manager, Freedom Foods: “It was great working on this campaign with 72andSunny, who delivered a socially relevant idea for a brand that pioneered certified organic plant-based beverages over 20 years ago. There’s no better way to launch our first campaign than with the uplifting feeling of nature.”
Says Luke Martin, head of product, 72andSunny Sydney: “Nature culturally is very powerful at the moment, as a tonic to the pressures of modern life. We really wanted to create something that captured that feeling.”
The campaign is the second partnership between Freedom Foods and 72andSunny, following the Milklab campaign earlier this year.
Client: Freedom Foods
General Manager Marketing: Serge Costi
Marketing Manager: Hamish Thomson
Client: Australia’s Own
Creative: 72andSunny
Agency Producer: Whitney Hawthorn
Creative Director: Luke Martin
Brand Lead: Nick O’Donnell
Production Company: Exit Films
Executive Producer: Leah Churchill-Brown
Casting Director: Citizen Jane, Natalie Jane Harvie
Talent: Sophia Lyrea
Director: Stefan Hunt
Producer: Coralie Tapper
DOP: Andrew Gough
Editor: Lucas Vazquez
Colourist: Matt Fezz
Movement Director: Vanessa Marian
1st AD: Andrew McInally
1st AC: Tom Brooks
2nd AC: Ben Allen
Phantom Camera Op: Cam Batten
QTake/VTR: Eric Downer
Gaffer: Glenn Jones, Shedlight AU
Best Boy: Clive Rippon
Third Electrics: Richard Boniface
Grip: Nic Karam
Grip Assist: Logan Collier
Sound Recordist: Steve Nossiter
HMU: Miranda Emblem
Production Designer: Jeremy Wolf
Stylist: Jesse Arifien
Standby Props: Meg Murray
Production Assistant: Natalia Lourenco
Nurse: Helen Toohey & CATO
Post Production/VFX: Heckler
Executive Producer: Carlos Zalapa
VFX Supervisor: Jamie Watson
Designer: Maud Chaupis
Flame Artist: Brad Smith
Music & Sound: Heckler Sound
Composer: Johnny Mackay
Sound Designer: Dave Robertson
Media: UM
Digital/Social: Reprise
22 Comments
RAD STUFF DUDES!!!! COWABUNGA KEEP THE SUPER DOOPA COOL WORK COMING 72 LEGENARINOS, CRACK A ICE COLD BREWCHACHO IN CELEBRATION BECAUSE THIS ONE IS A TEN OUT OF HANG TEN
Does 72 and Sunny in LA have any idea what the work that represents their brand in Australia is like????
lol so silky
Wait a minute, isn’t this just the Cherry Ripe ad?
https://www.youtube.com/watch?v=Qsd-iJY8TtU
Nicely put Sour, I think I just did a giggle
When you go on holiday to somewhere like Bulgaria and turn on the hotel room tv to have a laugh at the local ads, before going out.
The traditional time when all the stinkers are released to the press.
Colourful wallpaper.I drink this stuff and there is very little almonds in any of them.It’s a price game.
If a brand could do 10% almonds it would win the game at the moment it’s 2-3%.
Nice line though.
Blend 10 almonds in water, then strain in a nut bag, and hey presto, you have almond milk.
WTF
That hurt my eyes!
This is a vibe.
Tries product.
Makes them feel like they’re dancing.
End line.
Logo.
7000 other ads before this one.
Incredibly generic. Indistinct idea. Zero linkage to Almonds.
Man writes ad for female target audience
Thought this was a Garnier shampoo commercial
I think the Joker actually made this by combining the two…
Im not sure if this is supposed to be serious or comedy? Could have been funny with more self deprecating visual gags but I suspect this was a serious attempt that back fired.
Could easily be an ad for adult diapers too.
What’s with all the b-roll scenes from the Kathmandu ad?
So we can just make bad ads now and get paid for them, got it.
For every great ad, there are ten thousand terrible ones. And everyone got paid.
Nah