Australia’s Next Top Model – Adrian Hayward
Director Adrian Hayward appears on the Fox 8 show Australia’s Next Top Model on Tuesday night, directing the aspiring models in their first TVC, for Telstra Next G through Ogilvy House. The TV show also features Telstra Marketing Director Chantal Walker and Ogilvy CD Boris Garelja.
The models were cast at Ogilvy’s offices where the top floor was converted into a TV studio for the day. The models arrive to be given their ‘challenge’ for the day – casting for a national TV spot for Telstra, Hayward joins Chantal and Boris as they are seen making the final selection and casting the lucky winner for the ad.
The commercial was shot the following day, with the Fox 8 TV crewfilming the agency and crew at work as the commercial was made. Haywardwas invited to be a guest judge on the show, which is produced andhosted by Sarah Murdoch.
The commercial was completed byHayward’s new company Great Urban Myth, which has also produced the newBeef commercial for BMF featuring Duncan Armstrong and Laurie Lawrence- and is busy working on the new album from rock legends INXS.
The Telstra commercial will screen nationally from Tuesday night after the segment has aired on Australia’s Next Top Model – Fox 8 at 7.30pm.
4 Comments
Amazing. Is there nothing some people won’t P.R?
I’ve got an idea for a TV show “Australia, who gives a shit?”
It’s generally about the fact that we don’t and there’ll be 15 contestants all vying for the chance to prove that they really think reality TV is the shittest thing to happen to TV since Eric Bana stopped taking the piss out of Ray Martin and decided to become a nancy pants hollywood make-up alien.
Other than the agencies chance for a good ol perve, what the hell does this have to do with the price of long distance calls?
Fuck, I’d rather see all 15 of them man a Telstra Bigpond call centre that ACTUALLY HAS MAC SUPPORT for fuck sake without going to India. Yes Telstra, there are Mac user out there that use Bigpond.
Oh and gee, models in a TV ad, how new and different, next they’ll have nerds vying for a place in the google maths team. I mean, fuck, no real interest story there.
Oh and guess which channel it’s airing on….TELSTRA’S!!!!
It’s a Telstra promo, looking for Telstra customers on a Telstra channel.
End of Friday Fucking Rant, see you next week.
Where’s my beer.
I was told the first thing they had to do was actually eat something without throwing up.
I hate the way those guys promote “fat stick insects”.
Happy Smiling:)
If telstra is serious about content – hire some talented writers to write a script , hire some actors and shoot it. It’s not that complicated nor expensive the ABC can do it so I’m sure Telstra can. Otherwise Telstra’s IPTV is doomed to fail it’s just another shopping channel. I’m so with you rant guy.