Australia’s leading classifieds site Gumtree appoints DDB Sydney as new creative agency

DDB Group Sydney has been appointed as creative agency for Australia’s leading classifieds site Gumtree following a competitive pitch process.

The win will see DDB Group utilising DDB, RAPP and Tribal to manage multi-channel communications for the online trader.

Says Sara McConkey, head of marketing at Gumtree: “We are really excited about our new partnership with DDB Sydney. The team demonstrated an obvious passion for our brand throughout the pitch process, as well as an impressive level of strategic thinking and creativity.

“We know the team will be a great fit as we look to further establish and grow the Gumtree brand in Australia.”

This is Gumtree’s first official appointment of a full service creative agency in Australia, having more recently managed its advertising with the assistance of local production houses.

Says Andrew Little, managing director DDB Australia: “We are delighted to have the opportunity to work with the team. The Gumtree business has been an extraordinary success in many countries and we look forward to building on that momentum moving forward.

“Gumtree is a really energetic and talented team and we have thoroughly enjoyed working with them throughout the pitch process.”

DDB Sydney will commence work on the Gumtree account straight away.