Australia’s largest family put the PlayStation 4 to the test in new content film via One Green Bean

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Screen Shot 2016-12-08 at 8.20.15 AM.jpgSony Interactive Entertainment has launched a new web film to promote the PlayStation 4. The concept, created by One Green Bean, explores how the nation’s largest family, which includes 16 kids, The Bonells, keep their diverse household happily entertained over the holiday season. The film delves into lives of the Bonells, and shows a glimpse into how a family of 18 operates.

 

The content showcases how PlayStation 4 (PS4) is the one device that the family all love and with the breadth of entertainment services such as Netflix, STAN, Foxtel Play, and ABC iView, plus Spotify on PlayStation Music, and unrivalled gaming experiences it brings the family together.

The content is set to drive earned media coverage and seeded across PlayStation Australia’s owned online and social channels.

Alongside the content, PlayStation Australia will release new research on the appetite of streaming home entertainment by Australian family households.

Key stats include:

·      Almost three quarters (74 per cent) of Aussie parents get their entertainment fix through streamed movie and TV content

·      Over half of Australian families (57 per cent) admit they stream more content now than they did a year ago, with families streaming an average of 2 hours of entertainment per day

·      Over half of Aussie parents in streaming households (52 per cent) prefer to stay home and watch their favourite shows rather than head out for an evening of entertainment or catch up with friends.

·      Almost one in five (17 per cent) Australian families streaming entertainment use their PlayStation as their device of choice to watch catch up and streaming video on demand (SVOD) services

·      It’s Australian Dads who rule the roost when it comes to controlling the lounge room TV remote

Says Patrick Lagana, director of marketing, Sony Interactive Entertainment Australia: “The campaign has been developed to show how PlayStation 4 can keep any household endlessly entertained – no matter how big. With streaming services like ABC iView, Netflix, Stan, or Foxtel Play, plus Spotify on PlayStation Music and all the great games, PlayStation 4 hosts the best entertainment for absolutely everybody in the family to enjoy, especially over the holiday period.

“We know from our current users and our latest research that PS4 owners are streaming more home entertainment than ever before. Navigating your favourite entertainment services from the comfort of your living room has become even intuitive with the recent launch of the Universal Media Remote for PS4.”

Client: Sony Interactive Entertainment Australia

Creative Agency: One Green Bean

Media Agency: MediaCom

Production: Versus Media