Australia’s Cannes Contenders: BMF Sydney, JWT Melbourne and US, Sydney
In thelead up to the Cannes International Advertising Festival, Campaign Brief showcases Australia’s Lion contenders…
BMF, Sydney
Can you corner a celebrity? BMF lined up four hosts who aimed tofind out, on behalf of Tooheys Extra Dry. They attempted to prove that you are never further than sixdegrees away from anyone in this world.
JWT Melbourne
A campaign for VicRoads targeting young drivers andencouraging them not to talk on the mobile phone while driving.
JWT Melbourne
Melbourne Writers Festival created a 45second cinema spot to celebrate the launch of this year’s festival.Based on the campaign idea of “Where Stories Meet”, the spot features atypographic journey through various book genres with VO’s recorded by some of the featured authors speaking this year.
US, Sydney
Mass Effect 2 is a futuristic shoot em up game that revolves aroundrecruiting a team of inter-galactic assassins and leading them on asuicide mission to save the world. To convey this, US Sydney placedrecruitment ads on seek.com.au to find likely candidates for the game.In 2 hours the ad had over 12,000 views and shedloads of responses cameflooding in.
US, Sydney
Madison Avenue Cookware (a fictitious U.S. company made up by US, Sydney) outraged women’s rightsactivists after launching an advertising campaign in Australia. The ads displayed images of high-end kitchenware accompaniedby headlines such as “The only thing that cooks better is a woman”,”Enjoy your time out of the bedroom” and “A woman’s best friend”. It turned out to be a campaign to promote ‘Mad Men’ on SBS.
US, Sydney
In February a rebranded Match.com launched into the Australian market.The campaign, created by US Sydney & Lucid in partnership withFriends With You (Miami) and Nylon studios, is set in an animatedworld.
3 Comments
Madmen for sure!
Well Done Shane.
Great stuff Chris and Harsh. Well done!