Australian Turf Club’s ‘Expect It All’ TVC delivers the thrills via Hype Republic and Squeak Studios

Following its Sydney Everest Carnival campaign starring influencer comedy-duo Reese Bros, Australian Turf Club once again partnered with Hype Republic to launch its Sydney Autumn Racing Carnival.

The six-week 2024 Sydney Autumn Racing Carnival had it all, including 18 Group 1 races with over $44 million in prize money up for grabs, as well as a kaleidoscope of fashion, food and entertainment.

The campaign captured the fervour of thoroughbred racing and thrills on offer through a mix of animation and live action footage. Creative direction and post-production was led by Gold-Coast based Hype Republic who partnered with Brisbane’s studio squeak for the impressive animation.

Says Ian Anderson, animation director, Studio Squeak: “As soon as we saw the references of beautiful vintage posters, we were chomping at the bit to get started on creating a bespoke and impactful piece of animation for Australian Turf Club. Our process involved storyboarding, styleframes, previs and a combination of traditional hand-drawn animation and 3D animation. In collaboration with the Hype team, we were able to craft a vintage-inspired look with an energetic animation style that complements the live-action. We’re proud of the result, and it was a pleasure to work with Hype Republic and ATC.”

Says Camille Cannings, post-production producer, Hype Republic: “Our creative team at Hype working alongside Studio Squeak seamlessly blended real footage with captivating animation to bring this campaign to life. A special thank you to our amazing clients at the Australian Turf Club for their collaboration and trust in bringing this vision to reality. This was an incredibly fun project to work on and see it come to life.”

The ATC ‘Expect It All’ campaign was rolled out across TV and social channels throughout March and April.

Check out more of Hype Republic’s work here and for any enquiries contact allan@hyperepublic.com.

Australian Turf Club
Yael Bradbury – General Manager Marketing
Nathan Gray – Content Production Manager
Matt Jenkins – Senior Digital Manager
Emma Reynolds – Senior Brand and Marketing Manager
Peter Hoskins – Digital Producer

Hype Republic
Executive Producers – Allan Hardy, Macario De Souza
Creative Director – Allan Hardy
Post-Production Producer – Camille Cannings
Editor – Jarred Lammiman
Colour – Joe Lancaster

Studio Squeak
Animation Director – Ian Anderson
Animation Producer – Sarah Taylor
Animation Coordinator – Rylee Bannan
Animation Team – Ahmed Nashabe, Rob Conn, Cam Wright, Leyton Brown, Julian Burgess, Amy Wheelhouse, Phil Jackson, Bruno Ribeiro Profeta, Brad Coomber

Music Composition – Oliver Kennan Lyu
Sound – Underscore Audio