Australian shapewear brand Nancy Ganz launches ‘All Kinds of Beautiful’ campaign
Nancy Ganz has launched its latest campaign ‘All Kinds of Beautiful’. The campaign aims to redefine what it means to be beautiful with shapewear-infused lingerie in sleek and seamless designs.
Pared back and powerful, the All Kinds of Beautiful campaign brings together a diverse group of women who all share a common view – there is nothing more beautiful than feeling confident and comfortable in your own skin. Shot by an all-female crew, led by talented Australian photographer Cara O’Dowd, the campaign captures beauty beyond the stereotypes. Other notable women behind the campaign include stylist Maddie McFarlane and make-up artist Nicole Simpson to hair stylist Sarah Laidlaw.
Nancy Ganz is bringing inner confidence to the surface through powerful, feminine lingerie and shapewear designed by women, for women – to enhance, not hide your natural assets. The campaign brings together two collections Body Perfection and Body Define to deliver modern design lines and innovative ultra-soft flocking technology to sculpting your body in all the right places with clean edged designs.
15 Comments
Is it just me or does it feel odd when a brand is telling you that every one and every shape is beautiful….which is why you should buy this body stocking thing that sucks in your flaws?
(Oh wait, my bad, it’s ‘to enhance, not hide your natural assets’…)
women want to feel beautiful – always have, always will.
better that insight be used with a range of body types and ages rather than the advertising norm no?
If it’s correct that in the words of the campaign “Pared back and powerful, the All Kinds of Beautiful campaign brings together a diverse group of women who all share a common view – there is nothing more beautiful than feeling confident and comfortable in your own skin”
Why then use a garment that changes the shape of “your skin”.
Sculpt your body in all the right places, feel confident and comfortable in your own skin. Buy the shape-ware collection Body Perfection.
So, unless you wear baggy clothes with your lumps and bulges showing, then you aren’t allowed to celebrate body diversity? CMON.
ok but i can’t see any shapewear that caters to darker skin tones – sick of seeing caucasian as the default “nude” colour in underwear these days
Agree. “Celebrate diversity!…..in one colour tone that doesn’t suit my Pakistani skin!” What a crock.
It’s being “redefined” about 17 times a day.
A poor man’s (or rather woman’s) Dove
Powerful? More like jumping on a well-trodden bandwagon.
Sculpt your body – to what, an ideal that women prefer?
It’s like The Onion made an undie ad.
Just make stuff that won’t fuck the world and don’t go on about it.
Wake me up when woke’s over.
But the truth is, this is a company that is based on, and profits from, women’s insecurities.
So why go anywhere near the message ‘you’re beautiful no matter what you look like’, because if you thought that was true, then you’d wind up your Shapewear company right now.
Dove could sort of go there. Shapewear? Sorry but no.
Super Understated? https://www.female.com.au/berlei-understate.htm
Did they accidentally dispatch the reference deck?
It’s shapewear, so it goes under your clothes, whatever colour your skin is, it doesn’t matter does it. I think the pink colour of band aid’s is far worse when it comes to importance of matching skin tone.
Hey, it’s Dove in beige and black.