Australian Retirement Trust appoints EssenceMediacom Brisbane as media agency

EssenceMediacom Brisbane has been appointed as the media agency of record for Australian Retirement Trust (ART), the nation’s second-largest superannuation fund, managing over $330 billion for more than 2.4 million Australians.
The appointment follows a competitive pitch process with EssenceMediacom Brisbane demonstrating its depth of strategic capabilities, digital transformation and performance.
The win marks a significant milestone for the agency, who previously managed the account until 2022. EssenceMediacom Brisbane is responsible for leading all aspects of media strategy, planning and implementation for ART.
“We are thrilled to welcome Australian Retirement Trust back,” says Susan Lyons, Managing Director, EssenceMediacom Brisbane. “Our team is passionate about delivering breakthrough ideas and harnessing the power of data to drive real growth for ART in an increasingly competitive landscape. ART is a brand we strongly admire. Our shared belief in the impact of creativity in advertising makes us incredibly excited about the breakthrough work that we can create together.”
Says Rob Harris, General Manager Brand, Marketing and Comms, Australian Retirement Trust: “EssenceMediacom impressed us with their strategic vision, digital expertise, and deep understanding of the superannuation landscape. We’re excited to partner with them once again to deliver innovative, data-led media solutions that will help us reach and engage more Australians on their retirement journey.”
The ART appointment builds on EssenceMediacom’s recent success, with Specsavers and Warner Bros. Discovery joining the fold, and reflects the agency’s commitment to delivering strategic data-led solutions for clients.
The partnership is effective from 1 July 2025.
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