Australian Organic launches its new ‘One Logo Says It All’ campaign via The Media Collective

Not-for-profit organisation Australian Organic has recently launched its ‘One Logo Says it All’ campaign fronted by Celebrity Chef and ambassador Pete Evans via media agency The Media Collective and PR company Missy Mischief.

The aim of this campaign is to increase consumer trust by educating shoppers to only purchase organic products that hold the Australian certification logo.

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Says Dr. Andrew Monk from Australian Organic: “Our recognisable Australian Organic logo appears on any product that our independent certification agency has deemed certified organic. This is the buyers 100% guarantee that the item they are purchasing; where it be food, wine, textiles or even make-up; was produced and created from the source with the health and welfare of people, animals and the environment in mind.”

A certified organic product is grown free from synthetic hormones, pesticides, chemicals, antibiotics as well as produced on free range farms, and with no animal cruelty.

Says Tanzeal Rahim from The Media Collective: “This key message for Australian Organic was trust and education. Our brief was to help show what the difference between certified and non-certified organic products meant; and to increase attention to the organic certification logo.”

A community service announcement was filmed as part of the campaign fronted by Evans.

Says Tanzeal: “We filmed this over one day in Sydney and it will air across most FTA and digital channels over the life of the campaign.”

The campaign will be running over the next three months and also includes support from other celebrity Ambassadors Therese Kerr and Costa Georgiadis.

Media: The Media Agency

PR: Missy Mischief