Australian + NZ fashion label Glassons launches new ‘Made Of Here’ campaign via Joy, Sydney
Australian and New Zealand fashion label Glassons is relaunching its brand with a new advertising campaign via recently appointed creative agency Joy, Sydney.
The campaign consists of a 60 second cinema and television commercial, OOH, print, in store retail posters and a series of in store content projections.
The attitude of Glassons – ‘Made Of Here’ – has been largely shaped by the attitude of Australia and New Zealand. It is bold. It is fearless. And it is comfortable taking on the world and punching well above its weight.
The campaign launch coincided with the opening of the new Glassons Bondi store on Saturday.
Glassons
CEO: Graeme 
Popplewell
Project Leader: Anna Murray
Behind the Scenes Videographer: Lula Cucchiara
Agency: Joy
Executive Creative Director: Christy Peacock,
Creative Director/Copywriter: Dean Hamilton
Head Of Art/Art Director: Michael Dole
Typographer: Lindsei Barros
Producer: Corinne Porter
Producer: Jeff Edwards
Strategy: Andrew Wynne/Graeme Wills
Account Lead: Simon Ludowyke
Senior Account Executive: Alexandra Eliya
Film Production: The Sweet Shop
Director: Noah Marshall
Managing Director: Wilf Sweetland
Executive Producer: Edward Pontifex
Producer: Tony Whyman
Director of Photography: Stefan Duscio
Style Director: Elle Packham
Hair and make-up: Andrea Black
Model / Bull Rider: Laura Evans, IMG
Editing: The Butchery
Editor: Tim Mauger
VFX and grade: Method Studios, Sydney
Colourist: Andy Clarkson
VFX Operator: Julian Ford
Sound: Nylon
Sound design: Simon Lister
Musician: Guy Brown
Brand Photography: The Pool Collective
Photographer: Simon Harsent
Managing Director: Cameron Gray
Producer: Petrea Lambert
Style Director: Elle Packham
Hair and make-up: Andrea Black
Retouching: Cream Studios
Retail Photography: The Kitchen Creative
Photographer: Simon Lekias
Managing Director / Producer: Shannon Stoddart
Style Director: Elle 
Packham
Hair and make-up: Andrea Black
Retouching: Capture Lab
15 Comments
Brilliant guys! Congratulations.
Brilliant guys! Congratulations.
Good stuff!
That’s a terribly forced analogy trying to force together the vastly differing attitudes of NZ and Australia.
You might as well say China and Japan share the same values
Levis ‘Go Forth’ anyone?
Lack of idea could have been alleviated if it was well shot, and the music could have helped too, but it didn’t.
Looks exactly like our Lexus – Bold New Feelings spot, except our girl was riding a horse.
Sorry guys, it’s lost on me.
Made of Cliched Images
Really well done!!!
Nice Doley!
I don’t know what the brand glassons actually is or does…and after watching these Levi go forth ripoffs, I still don’t.
Is glassons a brand that sells leather bull riding equipment?
Seriously, I don’t know.
Go Forth and copy.
Beautiful Doley!
love it.
Congrats.
Amazing work