Australian Institute of Business targets career-stuck professionals in new campaign via Cocogun

April 17 2025, 10:57 am | BY Ricki Green | No Comments

The Australian Institute of Business (AIB) has launched a new campaign via Cocogun, encouraging people to take the next step in their careers by studying an online MBA.

 

The work centres around two characters—Jessica and Jarrod—who represent common career frustrations, from feeling overlooked to being unsure of what’s next. Their stories play out in short musical ads, directed by Connor Pritchard.

The campaign is currently rolling out across digital, audio and social media platforms in Australia and Canada.

Check out Connor’s Bestads Profile here.


Brand: The Australian Institute of Business
Creative Lead: Ana Bellico
Chief Marketing Officer: Eduardo Favarim

Creative Agency: Cocogun
Creative Partner: Ant Melder
Strategy Director: Kirsty Reynolds
Creative Director: Loz Maneschi
Copywriter: Lewis Clark
Group Business Director: Emily Hahn

Production Company: Good Oil
Director: Connor Pritchard
Producer: Kerry Prendeville
EP: Juliet Bishop
DOP: Devan Narsai
Production Design – Jordan Tarplett-Lee / Petelo Vaihu
Casting – Catch Casting / Peta Einberg
Editor – Connor Pritchard
Sound & Music – Zaidoon Nasir

 

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